Entertainment Marketing
LAUNCH OF NEW MUSIC PROJECT
DAPHNE GUINNESS
BRIEF
Fashion icon and musician Daphne Guinness selected CultureHead as one of the European partners for the launch of her new music project. The objective was to create a public relations campaign that would maximize awareness of Guinness’ new album and develop her brand as a musical artist. CultureHead ran the public relations campaign promoting the artists new single, new album and new video collaboration with artist David LaChapelle.
APPROACH
We broke the campaign down into a number of core elements identifying key opportunities for media placements.
We leveraged Daphne's profile as a fashion icon and muse as a springboard to create awareness of her new musical project within the entertainment and music press.
The project campaign was anchored across 4 distinct verticals: the single launch, the album launch, the David LaCahapelles music video collaborations and achieving radio airplay for the new album.
CAMPAIGN HIGHIGHLIGHTS
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Full page feature interview with Daphne in the Irish Independent.
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Airplay across numerous Irish stations including RTÉ Radio ONE
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Interview with Daphne Guinness and Dave Fanning RTÉ 2FM
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Album reviewed in the Irish Independent & Hotpress
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Interview and Feature on RTÉ Entertainment website