Startup PR  

Startup PR is the business of influence and persuasion. Your Public Relations company will help you to identify your target audience, convey your company's value proposition and help to generate new leads or users for your business or product. A cohesive Public Relations strategy for your startup is an integral part of your marketing funnel.

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Startup PR: Defining your Startups Value Proposition

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The first step to creating your Startup’s Public Relations Strategy is to have an effective and cohesive Value Proposition. A value proposition is defined as the “promise of value to be delivered, communicated, and acknowledged”. Your Value Proposition is a concise description of the innovation, service or features that makes your Startup service or product of interest to your potential customer or user. Your Public Relations company will assist you in crafting a Value Proposition that will capture the attention and imagination of your potential prospect. At every touchpoint within the media, your Public Relations company will work to effectively convey your startup’s value proposition.

As part of your startup’s PR strategy your Value Proposition should include:

1. Target Market: A definition of your startup’s target market. Who is that your product or service is aimed at. This is often based on features such as location, gender, age, beliefs or behaviour. 

2. Insights: Your startup's value proposition should include a clear description of what it is you are providing. What problem is your startup solving for the end-user?

3. Alternatives: As part of your startup PR strategy you will want to carry out detailed research into your competitors. Who already solves the problem that you are proposing to solve and what makes you better than them? Often for startups, this is based on elements such as price, location or speed.

4. Reason: Reason to believe that your startup can deliver on its promises. Often this based on elements such as experience, expertise or testimonials.

5. Differentiate: As part of your startups Public Relations message, you’ll want to stand out from the crowd. Your value proposition should articulate your Unique Selling point (USP).