TECHNOLOGY BRAND MARKETING
CASE STUDY
PEEX
AUGMENTED AUDIO TECHNOLOGY
BRIEF
CultureHead was selected as the European partner for the launch of PEEX a new piece of augmented audio technology hardware backed by Sir Elton John. The brief was to maximise awareness for the new augmented audio device; to secure key pieces editorial across the technology and entertainment press; to introduce the brand to key influencers and industry stakeholders.
APPROACH
CAMPAIGN RESULTS
We anchored the product launch around Elton John's concert in Dublin's 3Arena and invited a number of influencers and key industry stakeholders to a Live VIP demo at the concert.
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We introduced the product to some of Ireland's top technology correspondents securing interviews and editorial features across radio, print and online.
We leveraged Elton John's profile to secure interview features across the entertainment press. Each media placement included the brand's value proposition and Call to Action.
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Key influencers & industry stakeholders were given Live Demo of product at Elton's concert at 3Arena
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Irish Independent interview feature with brand COO
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Feature on Pat Kenny Show Newstalk 106 and TodayFM Matt Cooper show
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Interview feature in The Sunday Business Post
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Widespread coverage across entertainment & tabloid press
